Privacy Policy

This Privacy Policy explains how Outdoor Renovations ("we," "us," or "our") collects, uses, and shares information when you visit https://www.outdoorreno.com or contact us about our landscape design, build, and maintenance services in the Austin Metro & Central Texas.

Information We Collect

Information you give us. When you submit a contact or quote form, we collect the information you provide, such as your name, email address, phone number, property location, and details about the project you are considering.

Marketing attribution data. When you visit our website, we automatically collect technical information that helps us understand how you found us and which marketing channels are working. This includes click identifiers from advertising platforms (such as Google Click IDs and Meta Click IDs), UTM campaign parameters in the URL, the page where you first arrived, the website that referred you, the date and time of your first visit, and your IP address (for spam prevention and rate limiting). We store this in a first-party cookie called or_attribution for up to 90 days. If you submit a form, this information is included with your submission so we can understand which marketing efforts brought you to us.

How We Use Your Information

We use the information we collect to respond to your inquiries, prepare estimates, provide and improve our services, and communicate with you about your project.

Improving our marketing through conversion tracking. When you become a paying customer, we report the conversion back to the advertising platforms that originally brought you to our website (such as Google Ads and Meta) so they can deliver more relevant ads and reduce wasted ad spend. The information shared for this purpose is limited to the original click identifier, the approximate value of your project, and a securely hashed (one-way encrypted) version of your email address and phone number. We do not share your project details, conversation history, or payment information for advertising purposes.

Customer Lists for Advertising Audiences

We maintain a list of customers who have done business with us in the past 540 days. We share a securely hashed (one-way encrypted using SHA-256) version of customer email addresses, phone numbers, and addresses with Google Ads (via Google Customer Match) and Meta (via Meta Custom Audiences). This hashing cannot be reversed by Google or Meta. We use these lists to find new customers similar to our existing customers and to avoid showing ads to people we already work with. We do not share project details, payment information, or correspondence with any advertising platform.

How to opt out: If you would prefer that we not include your information in these advertising lists, contact us at Kyle@outdoorreno.com or (512) 743-0570 and we will remove you within 30 days. This does not affect your status as a customer or any active project.

Cookies and Tracking

We set a first-party cookie named or_attribution that stores the marketing attribution data described above for up to 90 days. You can clear it at any time using your browser settings.

Our website also loads scripts from the following third-party services that may set their own cookies:

• Google Tag Manager and Google Analytics (website analytics)
• Google Ads (conversion tracking and remarketing)
• Meta Pixel (conversion tracking and Custom Audiences)
• CallRail (call tracking and attribution)
• Crazy Egg (heatmap and user behavior analysis)
• Cloudflare Turnstile (spam protection)

You can disable third-party cookies through your browser's privacy settings or with browser extensions designed for that purpose. Our website honors recognized browser-based opt-out signals, including Global Privacy Control (GPC), as a request to opt out of targeted advertising where applicable.

Your Privacy Rights

Depending on your state of residence, including under the Texas Data Privacy and Security Act, you may have the right to confirm whether we process your personal data and to access it, to correct inaccuracies, to request deletion, to obtain a copy of your data, and to opt out of the processing of your personal data for targeted advertising, the sale of personal data, or certain profiling.

To exercise any of these rights, contact us at Kyle@outdoorreno.com or (512) 743-0570. We will not discriminate against you for exercising your rights. If we deny your request, you may appeal that decision by contacting us using the same details; if you have concerns about our response, you may contact the Office of the Texas Attorney General.

Data Retention

We keep the or_attribution cookie for up to 90 days and customer advertising lists for up to 540 days. We retain other information for as long as needed to provide our services, comply with our legal obligations, resolve disputes, and enforce our agreements.

Data Security

We use reasonable administrative and technical measures to protect your information. Data shared with advertising platforms is one-way hashed before it leaves our systems. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Children's Privacy

Our website is intended for adults and is not directed to children under 13. We do not knowingly collect personal information from children.

Third-Party Links

Our website may link to third-party websites. We are not responsible for the privacy practices or content of those sites.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page.

Contact Us

Outdoor Renovations
1802 Benchmark Dr, Austin, TX 78728
Kyle@outdoorreno.com
(512) 743-0570